Jenson Button becomes Head & Shoulders Ambassador

Head & Shoulders Ambassador and Formula 1 World Champion, Jenson Button, shares his tips on how he goes from track to tux. The film also includes tips from Button’s personal trainer, Mike Collier and Head & Shoulders hair stylist, Peter Lux.

Procter & Gamble has revealed Formula One World Champion Jenson Button as the brand ambassador for Head & Shoulders

The Vodafone McLaren Mercedes driver will be used to encourage more men to use the Procter & Gamble brand, which is the UK’s number one selling shampoo.

The Somerset-born racing driver said he has used the product for years and it is an essential part of his grooming regime.

He will appear in future advertising campaigns for the brand but marketing plans are still being decided.

James Nunn, head&shoulders brand communications manager, said: “Head & Shoulders is the number one selling shampoo in the UK so it seemed natural to team up with Jenson as he is a style icon that the everyday man on the street can relate to. British men aspire to him as he has a natural, relaxed approach to grooming which is exactly what head&shoulders is all about.”